“Water is the driving force of all nature.”
-Leonardo da Vinci
‘NERA KRITIS SA‘ STARTED OPERATING IN 2003 WITH THEIR EXPLOITATION OF THE WHITE MOUNTAINS (LEFKA ORI) OF CRETE, ONE OF THE CLEANEST SPRINGS IN GREECE.
Taking full advantage of its 30-year experience and expertise in bottle manufacturing and the VETA SA Group’s PET machinery, to which it belongs, it created the globally innovative 10l disposable bottle for water dispensers.. It did not take long for the Greek market to embrace the idea of a disposable bottle, thus making one of the leading companies in the Greek market.
Following this success, in 2007 ‘Nera Kritis’ moved on to produce classic water packaging, creating a broad range of products (0.33 l, 0.36l, 0.5l, 0.75l, 1l, 1.5l, 10l, 12.5l). The company quickly won over the public, since its presence had spread throughout almost all of Greece.
In 2011, continuing its efforts for innovation and differentiation from the competition, it created the SUMMER COLLECTION 0.5l series, comprising of colourful bottles and caps which enjoyed great success among consumers.
In 2012, Nera Kritis innovated on a worldwide level by reaching out to child consumers with the creation of the kids series ‘Neraki’ (little water) comprising of colourful 0.33l animal-shaped water bottles. This series was awarded at the SIAL Paris innovation 2012 and its exporting activity was launched.
In 2014, Nera Kritis entered into a strategic partnership with the internationally renowned company WALT DISNEY with the creation of a new bottle line comprising of 8 Disney characters. These products were initially sold abroad and were then made available on the Greek market.
Nowadays, having enriched its range with additional collection product, such as the Cretan Minotaur bottle series and the Sport series comprising of sports bottles, it has managed to establish itself on the Greek market, gaining consumer confidence while it exports its products to 24 foreign countries.